Length
This case is 12 pages in length.

Abstract

This group of short cases is based on advertising content and its impact on consumers, as well as on the problems arising from the appropriation of other's ideas.

The grouping includes 9 individual case studies with discussion questions for each:

        Case 9.1 Joe Camel: The Cartoon Character Who Sold Cigarettes and Nearly Felled an Industry

        Case 9.2 The Sexist Beer Ads

        Case 9.3 Alcohol Advertising: The College Focus

        Case 9.4 The Obligation to Screen? The Obligation to Reject -Soldier of Fortune Classifieds

        Case 9.5 Aggressive Marketing of Prescription Drugs: Forms of Direct Sales

        Case 9.6 Ragu Thick and Zesty

        Case 9.7 The Little Intermittent Windshield Wiper and Its Little Inventor

        Case 9.8 V-A-N-N-A: It Belongs to Me

        Case 9.9 Unhappy Campers and Copyrights

Cases 9.1 through 9.3 focus on an advertiser's target audience and an industry's responsibility to the buying public.

Case 9.4 discusses the responsibility of a publisher to monitor the content of advertisements it runs.

The ethics of fair marketing is the topic of Cases 9.5 and 9.6.

Cases 9.7 through 9.9 deal with the appropriation of other's ideas, likeness, or image. Case 9.9 is particularly thought provoking.

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