Length
This case is 13 pages in length.

Abstract

This case includes 7 individual case studies with discussion questions for each:

        Case 11.1 Intel and the Pentium: What to do When the Chips Are Down

        Case 11.2 Hidden Car Rental Fees

        Case 11.3 Thinning Diet Industry

        Case 11.4 The Sure Sale of the Paper Bags

        Case 11.5 The Cluttered Apple Powder

        Case 11.6 Sears and High-Cost Auto Repairs

        Case 11.7 Magazine Contests: The Disclosure of Odds

This series of case studies deals with the topic of business' ethical representation of themselves and their products to the buying public.

Case 11.1 focuses on a company's reluctance to acknowledge the inferior quality of its product ,and the subsequent impact this decision has on its reputation.

Cases 11.2, 11.3, 11.6 and 11.7 discuss the "tricks of the trade" in regard to staying competitive in business. A company's willingness to mislead its customers -whether by oversight or in full awareness- is a unifying focal point of these cases.

Cases 11.4 and 11.5 further examine the importance of clear communication between parties sharing a business relationship.

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