Daynor Chemical Company - Package Size Determination

copyright 199
ISBN 0-324-03188-2

Case Teaching Package
A case teaching package is available for this case. It includes strategies for case presentation, key concepts, solutions to the assignment questions in the case, and suggestions for the most effective ways to work this case into your course.

Length
This case is 3 pages in length and its case teaching package is 2 pages.

Abstract

The Daynor Chemical Company - Package Size Determination case deals with a company introducing a new, significantly modified product into a well-established competitive market. The company needs to determine an appropriate package size that will be convenient for the end users, technologically feasible, and cost effective. The package is an important part of the product definition and will be a key to the successful introduction and adoption of the new product. The case also raises issues on environmental and worker exposure when dealing with pesticides.

This case is recommended for use in the following classes: Principles of Marketing; Business to Business Marketing; Marketing Strategy; Production/Operations Management.

Study Questions

1. On what basis should Walter make his recommendation for the size of the water-soluble package?
2. What is your recommendation for the size of the water-soluble package?
3. How many of these water-soluble bags should be placed in each overpack bag?