Case Teaching Package
A case teaching package, written by Bill Bygrave, is available for this case. It includes strategies for case presentation, key concepts, solutions to the assignment questions in the case, and suggestions for the most effective ways to work this case into your course.
Length
This case is
14 pages in length and its case teaching package is
8 pages.
Abstract
John Roughneen is the first case in a series; Streamline Business Systems is the second case. The John Roughneen case deals with the following:
- The process of becoming an entrepreneur as a deliberate career choice.
- The entrepreneurial search process including idea generation, opportunity search and discovery, shaping an opportunity into a business, and the startup of a new venture.
The industry that John and his partner decided to enter is software for companies operating vending machines. After they have started their new venture, the founders decide they need a business plan. The Streamline Business Systems case is John Roughneen’s business plan. The two cases can be used either independently or in conjunction.
- Location of the company: Massachusetts and Rhode Island
- Years spanned by the case: 1987 through 1993
- Industry segment: Software for companies operating vending machines
- Stage of the company: Pre-startup and startup
- Age of the entrepreneurs: 20s
Study Questions
- Has Glenn made a good career move?
- Should John quit Pepsi and join Glenn full-time?
- What factors did you contemplate as you considered questions 1 and 2?
Key Words
careers, searching for an opportunity, opportunity recognition, evaluating and shaping an opportunity, marketing, starting a business, founder financing, vending industry, software development
The downloadable file for this case is in Microsoft® Word 7.0 for Windows®.
If you do not have Microsoft Word, you can download the free Microsoft® Word Viewer 97 right here: For Windows 3.x For Windows 95
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