©1998 Case Teaching Package Length Abstract
Ed Russell, a top General Electric industrial diamond vice president, feels he has been fired because he blew the whistle on a price-fixing conspiracy between his boss and the DeBeers Diamond cartel. Seeking either his old job or compensatory damages, Ed is suing GE for wrongful discharge while citing both illegal, immoral, and unprofessional activities practiced by his company's marketing executives. More importantly, his suit charges that even GE's highly-regarded President and CEO, Jack Welch, was part of the conspiracy. GE says Ed was fired for poor job performance, however, and is looking forward to proving it in court.
Linkages to Textbooks or Journal Articles/Fit Within a Course
This case has been designed to be used by graduate and undergraduate marketing major students to deal with ethical and legal issues associated with trade practices in the United States and abroad, and to view the possible role an industry's structure has upon a company's behavior.
Study Questions
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ISBN 0-324-00251-3
A case teaching package is available for this case. It includes strategies for case presentation, key concepts, solutions to the assignment questions in the case, and suggestions for the most effective ways to work this case into your course.
This case is
22 pages in length and its case teaching package is
8 pages.