Product Pricing and Competition

Marianne Jennings
Arizona State University  © 1999
ISBN 0-324-03391-5


Length
This case is 10 pages in length.

Abstract

The ethics of truthful and accurate product pricing is the topic of Cases 10.1 and 10.2.

Is over-charging a customer an acceptable practice if the customer is unaware of the overcharge? This and other questions are offered for discussion.

Competition is the topic of the remaining cases, 10.3 through 10.6. The questions here are similar to those posed in the previous cases, though.

Is embezzlement a crime if it goes undetected? Is forcing a manufacturer to pay a fee in order to have its products sold just part of doing business? These questions provide a good basis for thoughtful discussions on the ethics of business.

This case includes 6 individual case studies with discussion questions for each:

        10.1 Caterers and the Duplication of Overhead Recovery

        10.2 Pharmaceuticals: Ethical Pricing of Life-Saving Cures

        10.3 Salomon Brothers and Bond Pricing

        10.4 Archer Daniels Midland: A Giant in Grain

        10.5 Slotting: Facilitation, Costs, or Bribery

        10.6 Mr. Gates: Genius and Fierce Competitor


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