Length
This case is 20 pages in length.

Abstract

This series of case studies focuses on the issue of product safety -where does a manufacturer's responsibility to the buying public begin and end?

The topic of product quality is examined, also. Does a company have a duty to inform its customers about potentially deadly problems with a product it has for sale? What is the company's liability?

Customer privacy is discussed in the final case. Does the use of credit cards cost consumers their right to privacy?

This case includes 9 individual case studies with discussion questions for each:

        Case 12.1 Tylenol: The Product Safety

        Case 12.2 Ford and Its Pinto

        Case 12.3 A Toy to Die For

        Case 12.4 The Tobacco Industry

        Case 12.5 ATVs: Danger on Wheels

        Case 12.6 Tylenol: The Product Rescue

        Case 12.7 Preventable Potholes

        Case 12.8 Generic Consulting

        Case 12.9 Credit Card and Buying Privacy

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