Case Teaching Package
A case teaching package, written by Bill Bygrave, is available for this case. It includes strategies for case presentation, key concepts, solutions to the assignment questions in the case, and suggestions for the most effective ways to work this case into your course.
Length
This case is
12 pages in length and its case teaching package is
10 pages.
Abstract
This case is an example of students getting their first entrepreneurial experience by starting a campus business. It illustrates that there are multiple stakeholders—students, faculty, parents, administrators—in this process. This is a simple business—a campus travel agency—which most students understand. Hence, it is possible to concentrate on the entrepreneurial process without spending extensive time on industry analysis.
The teaching manual contains a brief 'B' case that is to be handed out in class. There is another case in this series, "Take A Break Travel", dealing with the growth of the business, which in 1994 had annual revenue of $8 million.
- Location of the company: California
- Years spanned by the case: 1987 through 1988
- Industry segment: Spring break travel for students
- Stage of the company: Pre-startup and startup
- Age of the entrepreneurs: 20
Study Questions
- Who are the stakeholders that we need to discuss?
- Who is the lead entrepreneur?
- What has Scott accomplished to date? Why are Mr. and Mrs. Tompkins so concerned?
- What is Professor Ron Ditchin's role in this?
- What should Ron do? short-term? long-term?
Key Words
new ventures, career development, partnerships, campus ventures, family business
The downloadable file for this case is in Microsoft® Word 7.0 for Windows®.
If you do not have Microsoft Word, you can download the free Microsoft® Word Viewer 97 right here: For Windows 3.x For Windows 95
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