Alma Products, Inc.
John W. Mullins and Christina L. Grippi,
Daniels College of Business, University of Denver
ISBN 0-538-88410-X      to Marketing

The Birmingham Zoo
Joanne McGlown, Woodrow D. Richardson
University of Alabama at Birmingham
ISBN 0-324-03054-1      to Marketing

Colonial Traditions, Inc.
Thomas R. Miller, Irvin L. Tankersley
University of Memphis
ISBN 0-324-03056-8      to Marketing

Cottonwood Children's Hospital: Safety Message Campaign
C.B. Bhattacharya, Boston University
Carolyn Weaver
ISBN 0-324-00311-0      to Marketing

Daynor Chemical Company - Package Size Determination
Michael T. Smith
Christian Brothers University
ISBN 0-324-03188-2      to Marketing

Daynor Chemical Company - Pricing for Dry MDA
Michael T. Smith
Christian Brothers University
ISBN 0-32403187-4      to Marketing

ERG International, Inc.
Joan Winn,
Daniels College of Business, University of Denver
ISBN 0-538-88388-X      to Marketing

Frigidaire Company: Launching the Front-Loading Washing Machine
Kay M. Palan, Timothy T. Dannels
Iowa State University
ISBN 0-324-03072-X      to Marketing

Ghana: The Soul of West Africa
Franklyn A. Manu, Ven Sriram
Morgan State University
ISBN 0-324-03070-3      to Marketing

GM Tries to Sharpen Its Car Images
Joseph Wolfe, University of Tulsa
ISBN 0-324-00248-3      to Marketing

High Museum of Art (A)-(E)
C.B. Bhattacharya, Boston University
Rob Kroenert
ISBN 0-324-00293-9      to Marketing

How to Motivate Fred Maiorino?
Joseph Wolfe, University of Tulsa
Joann Babiak, Romine & Pickering, PC
ISBN 0-324-00262-9      to Marketing

Hue-Man Experience Bookstore
Joan Winn,
Daniels College of Business, University of Denver
ISBN 0-538-88381-2      to Marketing

Kennebunkport Brewing Company (KBC)
Thomas Leach
University of New England
ISBN 0-324-03371-0      to Marketing

Making and Marketing Beer in America
Joseph Wolfe, University of Tulsa
ISBN 0-324-00269-6      to Marketing

Marketing T. Paul's T-Towne Beer
Joseph Wolfe and Lester A. Neidell, University of Tulsa
ISBN 0-324-00270-X      to Marketing

Miller Asks "Wanna Iguana?" (A)
Joseph Wolfe and Lester A. Neidell, University of Tulsa
ISBN 0-324-00271-8      to Marketing

Miller Asks "Wanna Iguana?" (B)
Joseph Wolfe and Lester A. Neidell, University of Tulsa
ISBN 0-324-00272-6      to Marketing

Miller Asks "Wanna Iguana?" (C)
Joseph Wolfe and Lester A. Neidell, University of Tulsa
ISBN 0-324-00273-4      to Marketing

Pepsi's Smooth Moos Smoothies
Joseph Wolfe, University of Tulsa
ISBN 0-324-00260-2      to Marketing

The Pondscum of American Industry
Joseph Wolfe, University of Tulsa
Joann Babiak, Romine & Pickering, PC
ISBN 0-324-00251-3      to Marketing

Pontiac Goes Back to the Future
Joseph Wolfe, University of Tulsa
ISBN 0-324-00249-1      to Marketing

Revving Up for Relief: Harley-Davidson at the ITC
Dorothy Robyn, Harvard University
ISBN 0-324-03242-0      to Marketing

Right-Sizing GM's Dealer Network
Joseph Wolfe, University of Tulsa
ISBN 0-324-00250-5      to Marketing

Starbucks Coffee: The Dorosin Issue
Terri Feldman Barr, David W. Rosenthal, Thomas C. Boyd
Miami University
ISBN 0-324-03058-4      to Marketing

Steam Records
C.B. Bhattacharya, Boston University
Mark Weiner
ISBN 0-324-00300-5      to Marketing

Tee-Shirts and Tears: Third World Suppliers to First World Markets
Laura Pincus Hartman, Kellstadt Graduate School of Business, DePaul University
ISBN 0-324-00303-X      to Marketing